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Add the invoice
Enter it by hand or import a CSV. Client, amount, due date — that's all NudgePay needs to start a chase.
Now validating — product in development, not yet launched
Get paid without the awkward chase.
You did the work. NudgePay drafts the follow-ups you'd rather not write — a gentle-to-firm sequence you approve, one tap at a time — and puts a Pay Now link in every message, so clients can settle up the moment they read it.
No debt-collector energy. No spreadsheet of who owes what. No message ever sent without you.
0 sign-up(s) from this page in this session — the full waitlist count will be shared honestly in our first update email, not inflated here.
Preview — how approval will work
Invoice #1042 · Bloom Studio · $2,400
StatusDue in 3 days
Next draftDay −3 · Gentle heads-up
Sends only ifYou tap Approve
The work is done. The waiting is the hard part.
This isn't a theory we invented in a pitch deck. It's one of the most-discussed frustrations in freelancer and small-business communities — scored 18/20, the top pain point in our October 2026 research across US, UK, and EU forums.
“How do you deal with a client who takes FOREVER to pay?”— Alignable small-business forum thread · 58,000 views · 6,300 comments (alignable.com, cited in research, Oct 19, 2026)
“I hate chasing invoices — it makes me feel like a debt collector.”— Recurring phrasing on r/freelance (cited in research, Oct 19, 2026)
“Is there any tool that automatically reminds clients to pay?”— Search & forum query pattern tracked across r/freelance and r/smallbusiness (research, Oct 19, 2026)
58kviews on one Alignable thread about late-paying clients
6.3kcomments on that same thread — this is not a niche gripe
1–3×per month: how often project-based earners hit this, per the research
The pattern in the research is consistent: people don't avoid chasing because they're disorganised. They avoid it because it feels awkward, they fear damaging the relationship, or they simply forget in the middle of real work. Accounting software buries reminders three menus deep. NudgePay is built around the one job those tools treat as an afterthought.
How NudgePay will work
Four steps, designed so the uncomfortable part — deciding what to say, and when — is handled for you, while the decision to send never is.
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We draft the ladder
A five-step sequence is prepared for you: −3 days, due date, +3, +7, and +14 days — each one a notch firmer than the last.
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You approve, in one tap
Every draft waits for you. Read it, edit any line, approve or skip. Nothing sends on a timer behind your back.
4
Client pays in the message
Each reminder carries its own Pay Now link. When it's paid — via the link or marked by you — the sequence stops instantly.
Launch channel: email — where the paper trail lives. WhatsApp is the planned first addition after launch; join the waitlist and tell us if it's the channel you need most.
Try the tone ladder
This is the core idea. Same invoice, same client — five messages that start warm and get serious slowly, so a good relationship survives a late payment. Click through the steps.
Firmness: · Channel:
To: Maya Chen · Bloom Studio · Subject:
Illustrative example — Invoice #1042, $2,400 for brand illustrations. Final templates will be editable and, for UK users, can include statutory late-payment interest and fixed fees (£40 / £70 / £100) where they apply.
Built to protect the relationship, not just chase the money
Human approval, always
The feature everything else hangs on. Sequences prepare drafts; humans send them. It's the difference between a helpful nudge from you and an automated dunning machine with your name on it — and it's why clients stay clients after they pay.
Invoice #1042 · Bloom Studio · $2,400$2,400 recovered
Invoice #1038 · Northwind · $1,150Day +3 draft waiting
Recovery rate (example view)Shown per invoice, never hidden
The dashboard we are building shows amount outstanding, amount recovered, and recovery rate — so you can see, in pounds/dollars/euros actually received, whether the tool is earning its fee.
Pay Now in every message
Every reminder carries a payment link for that exact invoice. No “please see attached,” no bank details to copy, no friction to hide behind. Paid via the link? The sequence stops automatically.
Email + WhatsApp
Email for the paper trail at launch, WhatsApp for the clients who live there — planned as the first addition after launch, with the same ladder and the same approval step. Tell us on the waitlist if WhatsApp is the channel you need most; demand there decides how fast it ships.
Founding pricing — help us test it
We're validating pricing before we build billing. The anchor is real: indie tools in this space (PayRemind, at $5–25/mo) have shown freelancers will pay to remove the awkwardness. We're testing whether $9–19/mo is the right shape — pick the one you'd actually pay.
Starter
$9 / month
For solo freelancers with a handful of late payers.
- Up to 10 active chases
- Full 5-step tone ladder
- Email reminders + Pay Now links
- Approve from phone or desktop
Pro
$19 / month
For busy freelancers & small agencies. Most complete at launch.
- Unlimited active chases
- Email at launch · WhatsApp next
- Recovery dashboard & rates
- Multiple brands / sender names
- CSV import
Pay-as-you-recover
No monthly fee
A test concept: pay a small fee only when an invoice is recovered.
- No subscription
- Fee only on recovered invoices
- Full tone ladder included
- Best if your late payments are rare
Honest small print: none of these plans can be bought today — NudgePay is in Phase 0 validation. Joining the waitlist is how you vote. Founding members will be offered the tested price first, locked for their first year. Final pricing may change based on what waitlist members tell us.
Straight answers
No launch theatre. Here's where things actually stand.
That's the risk the whole product is designed around. The ladder starts before the due date with a friendly heads-up, stays courteous through the due date and +3 days, and only gets firm at +7 and +14 — by which point most freelancers in our research said they wished they'd said something firmer sooner. You also see and can edit every word before it sends, and you can stop a sequence the moment a client replies or pays part of the invoice.
No. Approval is the core mechanic, not a setting. Drafts are prepared on schedule, but a message only leaves when you tap Approve for that specific message. If you ignore a draft, it expires — it does not send itself later.
Email is the launch channel. WhatsApp is the planned first addition after launch, because for many small businesses — especially outside the US — that's where clients actually respond. When it arrives it will use the same ladder and the same approval step. We are not planning phone calls or letters; if a client needs that level of escalation, that's a collections conversation, and NudgePay is deliberately not a debt-collection agency.
Honestly: not yet, and we won't invent a date. NudgePay is in Phase 0 validation right now — this page exists to test whether enough freelancers and small businesses want it. If the waitlist validates, the founding cohort gets access first, in small batches, so we can watch real invoices get recovered before opening up. Joining the waitlist is the fastest way to be in that first batch.
An invoice counts as recovered when the money actually arrives: either paid through the Pay Now link in a reminder, or marked as paid by you after a bank transfer or other payment. A client opening an email doesn't count. A promise to pay doesn't count. This definition matters most for the Pay-as-you-recover test plan — you'd only be charged on money in your account.
No, and no. NudgePay is intentionally not accounting software — it's the one layer accounting tools bury: the chase itself. You can add invoices by hand or CSV import without any accounting platform. Integrations, if waitlist members ask for them, would come after launch, not before.
Free guides & templates
Doing the chasing by hand for now? These are free — steal them, they work.
Payment Reminder Email Templates
Six copy-paste emails — from the gentle pre-due heads-up to the 30-day final notice — each with tone guidance.
Client Not Paying? The 6-Step Playbook
The exact escalation sequence freelancers use to get an ignored invoice paid — nudge to formal demand.
How to Ask for Payment Politely
Five scripts that keep the relationship and still get you paid — first invoices, late payers, retainers, phone calls.
Your next late payer doesn't have to become an awkward email you rewrite six times.
Join the founding waitlist, tell us which plan you'd pay for, and help decide whether NudgePay gets built — and how it sounds when it speaks in your name.
0 sign-up(s) from this page in this session.
Your email goes straight to the founding waitlist — one launch email when the cohort opens, no spam, no sharing. You can also download this session's sign-ups as CSV above.